Weddings are deeply personal chapters in a family’s story. For many couples, the planner they choose isn’t just a logistics expert—they’re the anchor holding every moving piece together. And sometimes, that person transforms what it means to plan with purpose.
That’s exactly what happens with Paula Ewers, founder of Truly Ewers Events. With over 15 years in hospitality and events, Paula blends empathy, artistry, and excellence into every event she touches. What begins as planning soon becomes something deeper: heartfelt stewardship of a once-in-a-lifetime celebration.
A Luxury Experience Rooted in Heart
Based in Dallas and Atlanta, Paula’s story is as rich and meaningful as the weddings she curates. Her journey began in Orlando’s hotel industry, where she developed a deep understanding of service and guest experience. Drawn to the energy of Dallas, she built lasting relationships in the Texas market before relocating to Atlanta to care for her mother—an act that reflects the deep family values that still guide her today.
Following her mother’s passing, Paula returned to Dallas, effortlessly reigniting vendor partnerships while continuing to serve couples in both cities. Her dual-market model allows her to stay close to family in Georgia while remaining immersed in the vibrant Dallas community she calls home.
Each day begins with faith and intention. Paula’s mornings are grounded in devotionals and journaling—habits that shape her sense of purpose and drive. She lives by a mantra passed down from her father: “Don’t put off what you can do today.” That mindset shines through in her quick responsiveness, grace under pressure, and the deep care her couples feel from the very first interaction.
Thoughtful Planning, Unmatched Support
From the first inquiry, couples receive an online planning portal, detailed timelines, and continuous check‑ins that extend far beyond color palettes and seating charts. Paula’s team also schedules design previews, marriage‑counseling checkpoints, and even post‑wedding brunches to debrief and celebrate transforming clients into lifelong friends.
A Foundation in Hospitality
Fifteen years in hotels taught Paula the art of anticipatory service. Today, she channels that expertise into wedding weekends where guests are never left guessing and families feel truly seen. It is a standard her colleagues recognize; vendors often remark on her calm presence and the way she tackles tasks before they ever become stress points.
Designing With Intention
Paula’s creative process pairs clients’ Pinterest inspiration with collaborative style boards, digital mock‑ups, and floor plans built in tools like I‑O Planner, Social Tables, and AllSeated. She then brainstorms with floral, décor, and rental partners to push every idea beyond the expected. The goal is a design that feels unmistakably personal even when the palette is classic white, gold, and black.
Leadership & Legacy
Paula not only is a wedding planner, but she also serves as the 2025 president of WIPA Dallas–Fort Worth, guiding the nation’s second‑largest chapter of the Wedding Industry Professionals Association. Under her leadership, the board of 16 volunteers curates high‑caliber education and networking that elevate the entire region. Industry peers credit WIPA’s recent growth to Paula’s vision of bringing fresh perspectives to Dallas and inspiring planners who might otherwise feel stuck in routine.
Begin Your Journey With Truly Ewers Events
If you’re seeking a planner who blends editorial polish with heartfelt stewardship, Truly Ewers Events offers a planning experience as seamless as it is meaningful. Explore Paula’s portfolio at trulyewersevents.comor connect on Instagram to start your own celebration.
And don’t miss Paula’s full conversation on the Bridal Club™ podcast available on Spotify, Apple Podcasts, and YouTube where Andrea interviews top wedding vendors as they share insider guidance for crafting the wedding of your dreams.
